Justin Kreuter, M.D., Discusses #MissingType Campaign


Dr. Justin Kreuter
Justin Kreuter, M.D.

Every two seconds, someone in the U.S. needs blood. In the past decade, new blood donor numbers are down nearly a third. Because of this—for the first time—Mayo Clinic is joining the International Missing Type Campaign, aimed to bring awareness to the need. Justin Kreuter, M.D., Medical Director of the Mayo Clinic Blood Donor Center in Rochester, Minnesota, discusses the #MissingType campaign with the local news team at KAAL (ABC Channel 6).

According to Dr. Kreuter, "The pain associated with the pin prick of the needle is nothing compared to what our patients are going through."

The campaign is taking to social media with the hashtag #MissingType, encouraging businesses to remove the letters A, B, and O from signage in hopes of sparking conversation. The letters represent the different blood types.

Reporter Ben Henry spoke with Dr. Kreuter and also longtime donor Mark Korinek. Watch the news clip.

Learn more about the #MissingType campaign.

When You Give, Others Live
There are a number of ways you can support the Missing Type campaign:

  • In Olmsted County, Minnesota, visit www.mayoclinic.org/donateblood for more information about Mayo’s Blood Donor Center locations. Also, feel free to emaildonateblood@mayo.edu or call the center’s main number at (507) 284-4475.
  • Outside of Olmsted County, contact the American Red Cross.
  • Show your support for blood donation on social media by posting about blood donation and removing the A’s, O’s, and B’s from your social media name or text. Use the hashtag #MissingType.
  • Like the Mayo Clinic Blood Donor Center on Facebook.
  • Encourage local businesses to remove the A’s, O’s, and B’s from company logos.
  • Encourage others to consider becoming lifelong blood donors.
Kelley Luedke (@kschrib)

Kelley Luedke

Kelley Luedke is a Marketing Channel Manager at Mayo Clinic Laboratories. She is the principle editor and writer of Insights and leads social media and direct marketing strategy. Kelley has worked at Mayo Clinic since 2013. Outside of work, you can find Kelley running, traveling, playing with her kitty, and exploring new foods.