Dark Daily Highlights Mary Bonnerup, Winner of 2016 National Lab Sales Excellence Award for Specialty Testing

Specialty Sales award at 2016 Executive War CollegeThis past May, we were proud to announce that Mary Bonnerup, MT(ASCP), Clinical Specialty Representative in Hematology and Oncology at Mayo Medical Laboratories (MML), had received the 2016 National Lab Sales Excellence Award for Specialty Testing from The Dark Intelligence Group. The first-ever award recognizes the nation’s top-producing laboratory sales professionals who achieve exceptional results in an ethical manner that reflect well on their parent laboratory organizations and the clinical laboratory industries.

To highlight the winners of this unique award, the Dark Daily featured a profile of each award recipient.

In the award category of Specialty Testing, Bonnerup put up impressive sales production numbers during calendar 2015. Her accomplishments included:

  • Achieved 208% of quota
  • Gross collected revenue increased more than $1.7 million over 2014 numbers
  • Added 13 new accounts
  • Back-to-back years of hitting her numbers, finishing at 101% of quota in 2014

According to the article, "Bonnerup is someone whose passion for sales excellence is fueled by values born and bred on the farm where she was raised. These values are synchronized seamlessly with Mayo Clinic’s legacy mantra of putting the patient first."

One of nine siblings, Bonnerup hails from the farmlands near Rochester, Minnesota. She credits her parents with infusing their brood with a distinct value system. “My parents instilled strong values in all of us, including the importance of sticking together,” Bonnerup stated in a recent interview with Dark Daily. “We all still live within an hour of each other and get together for all the holidays.”

In her work as a hematology and oncology clinical specialty representative, Bonnerup is tasked with sharing that knowledge with client physicians. “The culture here is steeped in the concept of sharing knowledge,” she stated. “We help the physicians connect the dots so they can use the clinical laboratory tests for hematology and oncology the right way.

“Our goal is to enhance their ability to care for the patient,” she continued. “That allows us to keep our focus on research and esoteric testing.”

According to Ken Vogel, MML’s Regional Director of Sales for Hematology, Oncology, and Coagulation, “In every role that Mary has served here at MML, she lives by our organization’s value statement: ‘The needs of the patient come first."

Read the full interview for more information Bonnerup's dedication to the laboratory industry.

About the National Lab Sales Excellence Award
The National Lab Sales Excellence Award from The Dark Intelligence Group is the industry’s first-ever award to recognize the nation’s top-producing laboratory sales professionals. Awards are given to lab sales professionals in five different sectors of laboratory testing: Hospital Laboratory Outreach; Specialty Testing Laboratory (including Molecular Diagnostics, Genetic Testing); Commercial Reference Laboratory (Public and Private); Anatomic/Surgical Pathology Laboratory; and In Vitro Diagnostics Equipment Company or Lab Software Solution Sales (including LIS and Lab Middleware). Awardees receive recognition and a monetary award, along with expenses and registration to travel to the Executive War College and participate in the awards ceremony.

About The Dark Intelligence Group
Founded in 1995, The Dark Intelligence Group (DIG) is recognized as the clinical laboratory industry’s pre-eminent source for essential market intelligence and business news. It is best known as the publisher of The Dark Report, its hard-hitting intelligence service that is issued every third Monday. DIG produces well-attended meetings on medical laboratory management and operations every year in the U.S., England, and Canada. It also provides strategic consulting services to independent lab companies, hospitals and health systems, and pathology group practices.

Kelley Luedke

Kelley Luedke

Kelley Luedke is a Marketing Channel Manager at Mayo Clinic Laboratories. She is the principle editor and writer of Insights and leads social media and direct marketing strategy. Kelley has worked at Mayo Clinic since 2013. Outside of work, you can find Kelley running, traveling, playing with her kitty, and exploring new foods.