Five Steps to Optimizing Your Outreach Test Menu
Outreach
It may be obvious to identify that the final product of the laboratory outreach program is the laboratory test result itself. After all, a test is what the outreach customer orders and what the laboratory performs and results back to the customer. With changes in technology, medical practice, and market trends, and the expansion of health system services, the laboratory test menu can be ever in flux. It is essential that the laboratory test menu keeps up with trends, remaining responsive to customer needs, and may even embrace innovation to improve patient care.
Consider the following five steps to optimize your test menu to meet outreach customer needs.
The testing needs of outpatients are significantly different than hospital inpatients. In an acute care setting, laboratory test results are used to support the diagnosis and treatment of patients, with the goal of improving their health and sending them home. Outpatient testing needs are not as acute and may be more complex. In an outpatient setting, laboratory testing is used for:
Laboratory tests that are routinely ordered in an outpatient practice may be rarely ordered on a hospital inpatient. In an outreach program, the laboratory test menu must be responsive to the needs of all.
It is not feasible for a laboratory to perform every test that a clinician may order. Hence there is a role for a reference laboratory, to perform the tests that cannot be performed in the hospital laboratory. However, the hospital laboratory must periodically evaluate and enhance the test menu to provide better turnaround time, manage costs, and have more control over the testing process.
When send-out test volumes justify bringing the test in house, considerations may include:
Outreach customers expect excellent turnaround time. Within the hospital laboratory, some test volumes may not justify setting up certain tests every day. If turnaround time is a competitive factor in the market, it may be necessary to adjust setup schedules to meet customer needs. In a growing outreach market, test volumes will likely increase, helping justify running those tests more frequently.
As health systems expand their clinical departments and become medical centers of excellence, the laboratory must be able to support the clinical needs of the practice. A cancer center requires strong internal pathology support. A women’s center may require a robust menu for sexually transmitted infections. A senior care program may require a point of care menu for PT-INR support. Clinical collaboration will ensure test menu alignment across the organization.
Not every test that is ordered is necessary. Just because the clinician ordered it doesn’t mean that it is in the best interest of the patient. Effective laboratory stewardship programs may include guidelines related to test order frequency, test cost, tests that are ordered once in a lifetime, tests that should never be ordered, etc. Collaboration with doctors and medical professionals will ensure that the right test is performed in the right setting at the right time.
An outreach program that can be responsive to the testing needs of its customers will always have a competitive advantage. Local turnaround time and quality are competitive strengths that ensure long-term outreach success.