In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common reasons that outreach programs fail to launch and strategies for building momentum to implement a program. Specific topics include:

• The knowledge and competitive insights needed to move forward.
• Strategies to enter or expand into a large market without being overwhelmed.  
• Buy-in from leaders on your outreach program implementation plan.
• Action plans and project management best practices.

Listen to the first episode in this series, “Overcoming Common Barriers to Outreach Success.”

Podcast episode

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Podcast episode in video format

A Mayo Clinic podcast for administrators, outreach managers, and laboratory professionals hosted by Jane Hermansen, outreach manager at Mayo Clinic Laboratories, on how to best leverage and optimize the laboratory for patients, clients, and staff. Note: Podcasts will not play back on Internet Explorer. Please use an alternative web browser or listen from your mobile device on a preferred listening app.