In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, talks with Andrew Tofilon, director of marketing at Mayo Clinic Laboratories. They discuss integrated marketing strategies for the outreach laboratory.

Specific topics of discussion include:

• Aligning marketing tactics with the target audience.
• Considerations when choosing digital versus print tactics.
• Leveraging the brand of the laboratory’s larger organization.
• The role that health system marketing leadership can play in promoting the laboratory.
• How to add a lab angle to every clinical story.

Podcast episode

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Podcast episode in video format

A Mayo Clinic podcast for administrators, outreach managers, and laboratory professionals hosted by Jane Hermansen, outreach manager at Mayo Clinic Laboratories, on how to best leverage and optimize the laboratory for patients, clients, and staff. Note: Podcasts will not play back on Internet Explorer. Please use an alternative web browser or listen from your mobile device on a preferred listening app.