Five steps for successful outreach program implementation
Outreach
Implementing a laboratory outreach program is complex, requiring planning, communication, and hard work. Many outreach projects stall out or never realize their full potential because they miss a step during implementation. The Ambrose Model of Change[i] identifies these elements as necessary to implement complex initiatives:
As the image below illustrates, your project will progress and be effective when all five elements are present, but a gap in any of these aspects results in predictable and corresponding outcomes.
Benefit: When leadership communicates an elevating and inspiring vision, staff will understand the project’s goals and be more likely to support the project.
At risk: An unclear and inappropriate vision can make it hard to understand the goals and lead to confusion, leading staff to ask, “What are we trying to do?” or “Why are we doing this?”
Benefit: Staff trained to have the skills necessary for success in their roles will be energized and have less anxiety about taking on a new task or responsibility.
At risk: Without adequate skills, staff will be anxious. They may express fear about making a mistake or tell you they are not able to do what is being asked of them or that nobody taught them what to do.
Benefit: When staff realize an incentive or benefit — either tangible or intangible — they will work harder toward achieving a goal.
At risk: Progress will occur very slowlywithout incentives. You may hear, “Sure, it sounds great but why should I work harder?” or “What’s in it for me?”
Benefit: Providing staff with the necessary people, tools, and equipment for their work helps employees feel supported and prepared for success.
At risk: A lack of resources is frustrating. It leads staff to wonder how they are expected to do what is asked of them and why more is expected of them when they are already working hard.
Benefit: An achievable action plan with accountability, check points, and frequent progress reports allows everyone involved in the project to see the impact of their efforts, prompting their continued support.
At risk: Without a solid action plan, there will be false starts, and staff will feel they are working hard but not making progress. From the engaged employees, you may hear, “Wow. We started off strong and fizzled out, obviously it was a bad idea.” Or from the less engaged employees, “Here we go again. Haven’t we tried this before?”
When developing a complex plan for a laboratory outreach program, take a step back and work through this checklist. Each step is necessary to make progress and have sustainable success, whether it is a full-scale new program launch or merely a plan to enter a new market. The plan will become a reality if your project has a vision; staff have skills, incentives, and resources they need; and everyone is guided by an action plan.
[i] Source: Ambrose, D. 1987. Managing Complex Change. Pittsburgh: The Enterprise Grp Ltd.