Outreach Education
Primary client access only
Primary clients are able to view the previously recorded Outreach Forums from the past two years. These programs are password protected and shared with primary clients only.
Upcoming OUTREACH Conferences
Leveraging the Laboratory
September 23-24, 2026
Rochester, MN
Upcoming outreach webinars
No posts available.
On-demand outreach Resources
No posts available.
Outreach articles
Discover a checklist designed to help you create a positive experience that makes your lab patients’ preferred destination for laboratory services.
Effective communication in laboratory outreach hinges on understanding what to share, who needs to hear it, and how urgently it must be conveyed.
Launch or refresh your lab newsletter with five key steps to engage, inform, and build stronger connections with your audience.
"Leveraging the Laboratory" podcast
In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Travis Engelhaupt, digital experience director, and Naomi Lovell, project manager. Together, they discuss website trends and best practices.
In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Karen Kloke, director of scientific and technical publications at Mayo Clinic Laboratories. Together, they explore the evolution of laboratory test catalogs and share practical tips for maximizing their value.
In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common reasons that outreach programs fail to launch and strategies for building momentum to implement a program.