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Helping the laboratory rise above health care challenges

Jane Hermansen, manager of outreach and network development at Mayo Clinic Laboratories, shares with MedicalLab Management magazine how to align the outreach laboratory for growth and rise above the challenges facing the health care industry.

Despite challenging trends in the health care and laboratory industry, an effective laboratory outreach program remains relevant and has increasing value. To support growth goals, it is important to define the program, establish strategic outpatient locations and convenient testing options, consider telemedicine expansion, seize integrated delivery network opportunities, and engage patients.

As health systems look to capitalize on consumerism-type patient behavior, the outreach laboratory can serve as an important partner in this strategy.

“The laboratory’s unique contribution not only provides a valuable patient care service, but with the right leadership and perspective, will provide solutions that help the laboratory rise above current challenges and flourish,” says Jane.

Read the article.

Luci Gens

Luci Gens is a marketing manager at Mayo Clinic Laboratories. She joined Mayo Clinic in 2022 and has over ten years of experience in hospital-based marketing and communications.