Outreach Education
Primary client access only
Primary clients are able to view the previously recorded Outreach Forums from the past two years. These programs are password protected and shared with primary clients only.
Upcoming OUTREACH Conferences
Leveraging the Laboratory
September 23-24, 2026
Rochester, MN
Upcoming outreach webinars
No posts available.
On-demand outreach Resources
This presentation explores how clinical laboratories are moving beyond the bench to become strategic drivers of value across the healthcare continuum.
This webinar reviews 2026 updates to pathology and laboratory CPT codes, including newly added, deleted & revised codes.
Regulatory compliance and recent policy changes at the federal and state levels relevant to hospital laboratory outreach programs.
Outreach articles
Learn how documenting and managing client relationships strengthens retention, supports growth, and creates a competitive advantage.
Discover how the right metrics can help laboratory outreach programs anticipate risk, strengthen client relationships, and grow.
Get insights to align lab strengths with the right clients, uncover needs, and build partnerships that drive outreach growth and better patient care.
"Leveraging the Laboratory" podcast
In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Susan Wentworth, administrator of Mayo Clinic Laboratories’ customer relationship management (CRM) system, to discuss the value of CRMs and share practical advice for selecting, implementing, and managing one.
In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes to discuss how laboratory outreach programs can use metrics to drive performance, strengthen client relationships, and support long-term growth.
In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes to discuss how to identify and engage new customers. They pull from their own experiences prospecting new clients to offer practical tips and suggestions.