Leveraging the Laboratory: Seize Tomorrow


Mayo Clinic Laboratories’ outreach conference will be held Sept. 17–18, 2024, in Rochester, Minnesota. “Leveraging the Laboratory: Seize Tomorrow” will provide innovative views into all aspects of health system laboratory outreach programs.

Learn from health system executives, industry experts, and hands-on managers how to harness your outreach program to position your organization for success in healthcare’s dynamic environment. You will learn how to extend your laboratory’s reach into the community, create strong internal and external relationships, and execute on competitive strategies to achieve outreach program success. Join your industry peers, learn through networking, and discover how to leverage your laboratory!

Plus, follow #LeveragingtheLab2024 on social media to stay up-to-date on all things leading up to the event.

Accessibility statement: The Mayo Clinic College of Medicine and Science (MCCMS) strives for inclusive learning and training environments.  If you experience or anticipate experiencing any disability related barriers, please contact Disability Access Services at MCCMS.DS@mayo.edu

Conference Information

Date: Sept. 17–18, 2024

Location: Hilton Rochester Mayo Clinic Area
10 E Center Street
Rochester, Minnesota 55904

Note: This program will be in person only and will not be livestreamed.

Presented by: Mayo Clinic Laboratories

Questions: Contact the Education Department at 800-533-1710 or 507-284-3156, or email mcleducation@mayo.edu.

Learning Objectives

Learning objectives

Upon completion of this program, participants should be able to:

  • Develop and advance laboratory outreach strategy. 
  • Establish a competitive advantage. 
  • Refine outreach infrastructure areas.
  • Connect and share best practices with peers.

Intended audience

The intended audience for this conference includes individuals from hospital laboratories such as administrators and directors, business managers, operations managers, outreach coordinators, phlebotomy managers, marketing representatives, laboratory managers, pathologists, and sales managers.


The agenda is subject to change and room locations are forthcoming.


Course directors

  • Jane Hermansen

Planning committee

  • Ellen Dijkman Dulkes
  • Brianne Newton

Mayo Clinic faculty

  • Michael Baisch
  • Andy Danielson
  • Mel Post
  • Kaisa Wieneke
  • Richard Winters, M.D.

Guest faculty

  • Mike Hiltunen
  • Guillermo Martinez-Torres
  • Robert Michel
  • Rebecca Simmons
  • Tim Swartz
  • Angela Vetch
  • Drew Wilkinson



Mayo Clinic Laboratories is approved as a provider of continuing education programs in the Clinical Laboratory Sciences by the ASCLS P.A.C.E.® program. This program has been approved for a maximum of 11 P.A.C.E.® contact hours.

State of Florida

Mayo Clinic Laboratories is approved as a Continuing Education Accrediting Agency for the Clinical Laboratory Sciences for the State of Florida. Florida Board of Clinical Laboratory Personnel has designated this program for General credit. This program has been approved for 11 contact hours.

Travel and accommodations

A block of rooms has been secured for participants and their guests with special conference rates at the hotel listed below. Reservations can be made using the below links.

Hilton Rochester Mayo Clinic Area
10 East Center Street
Rochester, Minnesota 55904

$239.00 single/double – Standard  

Group rates will not be available after Monday, August 26, 2024.

The hotel listed is connected by skyway to conference facilities, downtown shops, and restaurants. There are various ways to travel to Rochester, Minnesota. Please visit Experience Rochester for information on flying and shuttle services available.

All travel and lodging expenses are the sole responsibility of the individual registrant.



The cost to attend the full two-day conference is $650. A single-day registration option is available for $300. Costs incurred by the registrant such as airline or hotel fees or penalties are the responsibility of the registrant.


If you would like to exhibit at this year’s conference, please complete the following:

  1. Download and review the Exhibitor Prospectus
  2. Download and sign the Exhibitor Agreement
  3. Complete the Exhibitor Registration
    • Attach a copy of the signed Exhibitor Agreement during registration.

For questions, please contact peterson.melissa@mayo.edu.

Cancellation policy and fine print

If you cancel your participation in this conference on or before August 27, 2024, your registration fee, less a $75 administrative fee, will be refunded. Mayo Clinic Laboratories Education Department must receive written notification of your cancellation. No refunds will be made after August 27, 2024.

Fine print

Mayo Clinic Laboratories reserves the right to cancel or postpone any conference due to unforeseen circumstances. In the unlikely event Mayo Clinic Laboratories must cancel or postpone this conference, Mayo Clinic Laboratories will refund the registration fee but is not responsible for any related costs, charges, or expenses to participants, including fees assessed by airline/travel/lodging agencies.