Outreach

In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Travis Engelhaupt, digital experience director, and Naomi Lovell, project manager. Together, they discuss website trends and best practices.

By Jessie Fenske • August 25, 2025

Register now – Nov. 19, 2025: Regulatory compliance and recent policy changes at the federal and state levels relevant to hospital laboratory outreach programs.

By MCL Education • August 20, 2025

Launch or refresh your lab newsletter with five key steps to engage, inform, and build stronger connections with your audience.

By Jane Hermansen • August 18, 2025

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Karen Kloke, director of scientific and technical publications at Mayo Clinic Laboratories. Together, they explore the evolution of laboratory test catalogs and share practical tips for maximizing their value.

By Jessie Fenske • July 28, 2025

The laboratory test catalog is no longer just a reference list — it’s a strategic asset. By expanding its content, laboratories can improve satisfaction and experience.

By Ellen Dijkman Dulkes • July 21, 2025

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common reasons that outreach programs fail to launch and strategies for building momentum to implement a program.

By Jessie Fenske • June 30, 2025

When introducing a new initiative in the medical laboratory environment, effective change management is essential.

By Jane Hermansen • June 23, 2025

Our annual Outreach Conference, Leveraging the Laboratory, will take place on Sept. 16–17, 2025, in Nashville. This year’s theme, “Vision to Action,” offers a wide variety of perspectives pertaining to health system laboratory outreach programs. Here are the top 3 reasons why you should attend.

By MCL Education • June 10, 2025

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common challenges outreach programs face that can lead to a program’s failure and how to overcome those barriers.

By Jessie Fenske • May 27, 2025

Learn the five elements essential to successfully implementing a complex outreach program project and what is at risk if you miss an element.

By Jane Hermansen • May 19, 2025

Join us for our annual Outreach Conference. This year’s event, “Leveraging the Laboratory: Vision to Action,” offers a wide variety of perspectives pertaining to health system laboratory outreach programs.

By MCL Education • May 6, 2025

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton to discuss building an outreach team.

By Jessie Fenske • April 28, 2025

Communication is a critical component of success. Laboratory outreach leaders can foster truly effective communication with five simple steps.

By Brianne Newton, MS, MT(ASCP) • April 21, 2025