Outreach
Discover a checklist designed to help you create a positive experience that makes your lab patients’ preferred destination for laboratory services.
In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes. Together, they dive into the power of communication in laboratory outreach, sharing practical advice and memorable stories.
Effective communication in laboratory outreach hinges on understanding what to share, who needs to hear it, and how urgently it must be conveyed.
In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Travis Engelhaupt, digital experience director, and Naomi Lovell, project manager. Together, they discuss website trends and best practices.
Register now – Nov. 19, 2025: Regulatory compliance and recent policy changes at the federal and state levels relevant to hospital laboratory outreach programs.
Launch or refresh your lab newsletter with five key steps to engage, inform, and build stronger connections with your audience.
In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Karen Kloke, director of scientific and technical publications at Mayo Clinic Laboratories. Together, they explore the evolution of laboratory test catalogs and share practical tips for maximizing their value.
The laboratory test catalog is no longer just a reference list — it’s a strategic asset. By expanding its content, laboratories can improve satisfaction and experience.
In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common reasons that outreach programs fail to launch and strategies for building momentum to implement a program.
When introducing a new initiative in the medical laboratory environment, effective change management is essential.
Our annual Outreach Conference, Leveraging the Laboratory, will take place on Sept. 16–17, 2025, in Nashville. This year’s theme, “Vision to Action,” offers a wide variety of perspectives pertaining to health system laboratory outreach programs. Here are the top 3 reasons why you should attend.
In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common challenges outreach programs face that can lead to a program’s failure and how to overcome those barriers.
Learn the five elements essential to successfully implementing a complex outreach program project and what is at risk if you miss an element.