Outreach

An effective laboratory outreach program can unlock a wide array of benefits for a health system and its laboratory. Every day, hospital laboratories struggle for dollars to meet the challenges of decreasing reimbursement and rising costs. How are they expected to survive (or possibly even thrive)? That is where laboratory outreach can make a difference. In outreach, a laboratory’s services become externally focused rather than only concentrating on the patients in hospital beds. It is the opposite of traditional lab medicine — it is entrepreneurial, intentional, and effective.

In the inaugural episode of the "Leveraging the Laboratory" podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by outreach colleagues Brianne Newton and Ellen Dijkman Dulkes. They discuss their laboratory backgrounds, the history and importance of laboratory outreach, and how their work can support the growth of hospital laboratories.

In this month’s “Outreach Webinar,” hear from Mayo Clinic Laboratories attorney Sharon Zehe, J.D., who answers frequently asked questions from hospital laboratory outreach programs. Typical questions include: What is the best business model? Should the laboratory have a separate Tax ID (EIN)? Does the laboratory need a separate NPI number? Should the outreach program remain as a hospital department? What are the advantages and disadvantages of each model?

Laboratory outreach programs across the country vary in size, complexity, and success. Effective management is necessary to maximize an outreach program’s full potential. This session will discuss the critical success factors for an outreach program and how to manage across Administrative, Operational, Business and Financial aspects.

The fundamentals of revenue compliance February 8, 2022 Learn about the latest in laboratory compliance billing, including topics such as PAMA and COVID-19. This free webinar ...

PAMA Implementation Delayed for 2022 December 10, 2021 The laboratory industry is breathing a sigh of relief with the passage of S. 610, the Protecting Medicare and ...

ASCP 2021 Conference – Live and Virtual November 19, 2021 From October 27 – 29, 2021, the American Society of Clinical Pathologists hosted a concurrent LIVE ...

Seven Key Learnings from Leveraging the Laboratory (Virtual), 2021 October 26, 2021 On September 27-28, 2021, Mayo Clinic Laboratories held its 32nd Leveraging the Laboratory conference, ...

Many laboratory directors come from a technical background, however as healthcare becomes increasingly more complex, it is important to also have a strong financial foundation. An effective outreach leader will be able to consistently quantify revenue, cost and profitability of the outreach program, and communicate relevant data to senior leaders.

Creating a Positive Pediatric Phlebotomy Experience April 17, 2020 In this "Ask the Expert" article published in the March, 2020 issue of MedicalLab Management, Jane Hermansen, Manager, Outreach and Network ...

Outreach as a Laboratory Service Line March 19, 2019 To realize its full potential, a laboratory outreach program must be managed as a business—a service line ...

Integrating Laboratory Outreach Across the Health System March 18, 2019 Jane Hermansen, Outreach and Network Manager at Mayo Medical Laboratories in Rochester, Minnesota, recently authored an article ...