Outreach

An effective laboratory outreach program can unlock a wide array of benefits for a health system and its laboratory. Every day, hospital laboratories struggle for dollars to meet the challenges of decreasing reimbursement and rising costs. How are they expected to survive (or possibly even thrive)? That is where laboratory outreach can make a difference. In outreach, a laboratory’s services become externally focused rather than only concentrating on the patients in hospital beds. It is the opposite of traditional lab medicine — it is entrepreneurial, intentional, and effective.

In the inaugural episode of the "Leveraging the Laboratory" podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by outreach colleagues Brianne Newton and Ellen Dijkman Dulkes. They discuss their laboratory backgrounds, the history and importance of laboratory outreach, and how their work can support the growth of hospital laboratories.

February 8, 2022 Learn about the latest in laboratory compliance billing, including topics such as PAMA and COVID-19. This free webinar will review seven fundamental[...]

December 10, 2021 The laboratory industry is breathing a sigh of relief with the passage of S. 610, the Protecting Medicare and American Farmers from Sequester[...]

November 19, 2021 From October 27 – 29, 2021, the American Society of Clinical Pathologists hosted a concurrent LIVE and Virtual conference.   The folks who[...]

October 26, 2021 On September 27-28, 2021, Mayo Clinic Laboratories held its 32nd Leveraging the Laboratory conference, virtually. Attendees gave resounding positive feedback regarding content[...]

Many laboratory directors come from a technical background, however as healthcare becomes increasingly more complex, it is important to also have a strong financial foundation. An effective outreach leader will be able to consistently quantify revenue, cost and profitability of the outreach program, and communicate relevant data to senior leaders.

April 17, 2020 In this "Ask the Expert" article published in the March, 2020 issue of MedicalLab Management, Jane Hermansen, Manager, Outreach and Network Development, describes the elements necessary[...]

March 19, 2019 To realize its full potential, a laboratory outreach program must be managed as a business—a service line within an organization. Jane Hermansen,[...]

March 18, 2019 Jane Hermansen, Outreach and Network Manager at Mayo Medical Laboratories in Rochester, Minnesota, recently authored an article featured in MedicalLab Management on integrating laboratory[...]