Top 5 reasons to attend this year’s Leveraging the Laboratory Conference


Outreach

Dates: Sept. 26–27, 2023

Location: InterContinental Chicago Magnificent Mile in Chicago. Attendance is in-person only.

Continuing Medical Education credits: 12

Cost: For non-primary Mayo Clinic Laboratories clients, the cost is $650 to register for the full two-day conference and $300 for a single day. There is no charge for primary clients. Food and beverages will be provided on-site for all attendees.

This fall, healthcare professionals and laboratory outreach enthusiasts will travel to Chicago for Mayo Clinic’s annual Leveraging the Laboratory conference. Outreach manager Jane Hermansen and outreach solution strategists Ellen Dijkman Dulkes and Brianne Newton are thrilled to welcome their colleagues and peers to experience this year’s conference in the Windy City for the first time. So, why Chicago?

“We chose Chicago for several reasons. First, it's centrally located with affordable flight options,” says Hermansen. “Second, it's a fun city, with so many things for visitors to do. Come early, stay late, visit a museum, eat some deep-dish pizza, or just stroll along the river. Chicago has it all!”

This year’s theme, Dimensions of Outreach, explores the diverse perspectives and ideas of laboratory outreach programs in healthcare. “Having a successful outreach program is much more than ‘just doing the test,’” Dulkes says. “On day one, nationally recognized experts will provide strategic insight into the current landscape of health system laboratory outreach programs. The second day will be a deeper dive into outreach-specific topics and provide hands-on learning for attendees.”

All in all, the Leveraging the Laboratory: Dimensions of Outreach conference is expected to be a one-of-a-kind experience. During the highly anticipated networking event, attendees will learn how to enhance their organization’s outreach program, create strong internal and external relationships, and extend their laboratory’s community reach.

Here are five more reasons to attend:

1.

Learn from industry experts on achieving outreach success. 


This year’s conference features three exciting case studies from Mayo Clinic Laboratories clients. Trudi Milner and Neal Kachalia of Yuma Regional Medical Center will discuss how their laboratory has aligned with the changing needs of their community. Tony Bull of the Medical University of South Carolina will share his experience in establishing a competitive advantage within a diverse market. Nick Rambow of Corewell Health in Michigan will describe his organization’s efforts in reaching the community through marketing, communication, and sales strategies.

Lab industry leader and consultant Robert Michel is one of several leading experts who will present at this year’s conference. With his unique perspective of the laboratory industry, Michel will share current and upcoming trends and provide a call to action for attendees. Leadership expert Henry Givray will provide key principles and practices to enhance individual leadership capability. Mayo Clinic Laboratories Chief Administrative Officer Mary Jo Williamson will share her thoughts on the topic of navigating through the uncertain waters of healthcare change.

And don’t miss the breakout workshops on the second day. Mayo Clinic experts will present short, bite-sized sessions on key outreach topics from operational excellence to sales and more.

2.

New ways to network with outreach peers.


Get your business cards and elevator pitches ready. This year’s breakout sessions will provide an engaging, practical, interactive learning experience across many tactical areas of laboratory outreach development. In addition, on the second conference day, attendees may participate in extended breakout sessions for an hour and a half. Topics include call center development, designing outreach operations, and outreach sales.

Also, all conference badges will have special indicators that may help fellow attendees identify colleagues with common experiences. For example, if someone is attending for the first time, this may be marked on the badge. Additionally, new incentives will be offered to those who visit vendor exhibits and network between sessions.

3.

Learn about new products and services for outreach programs.


Attendees will learn both strategic and tactical information regarding lab outreach programs from national experts; share best practices while networking with fellow outreach peers; and interact with vendors of the latest products and services related to outreach. There is no other conference in the country that assembles stellar outreach experts and knowledge like Mayo Clinic Laboratories’ Leveraging the Laboratory conference.  

4.

Earn continuing education credit to stay current in the laboratory industry.


ASCLS P.A.C.E.®

Mayo Clinic Laboratories is approved as a provider of continuing education programs in the Clinical Laboratory Sciences by the ASCLS P.A.C.E.® program. This program has been approved for a maximum of 11 P.A.C.E.® contact hour(s).

State of Florida

Mayo Clinic Laboratories is approved as a Continuing Education Accrediting Agency for the Clinical Laboratory Sciences for the State of Florida. Florida Board of Clinical Laboratory Personnel has designated this program for General credit. This program has been approved for 11 contact hour(s).

5.

Meet to discuss topics with Mayo Clinic’s own Laboratory Outreach Team.


Of course, the Mayo Clinic Laboratories outreach team will be there. Join us during the networking breaks, sit with us at lunch, and don’t miss the “Best Practices” breakout workshops on day two. If you want to connect, please send an e-mail to mcloutreach@mayo.edu

For more information or to register for this year’s Leveraging the Laboratory conference, visit https://news.mayocliniclabs.com/leveraging-the-laboratory-2023/.

Nicole Holman (@nicoleholman)

Nicole Holman

Nicole Holman joined Mayo Clinic Laboratories in 2023. She currently serves as communications writer on the marketing team. Nicole enjoys feature writing and storytelling focused on employees, patients, and company culture.