Articles

Discover five simple steps to start developing the knowledge and skills to drive financial success for your laboratory outreach program.

By Jane Hermansen • November 17, 2025

Discover a checklist designed to help you create a positive experience that makes your lab patients’ preferred destination for laboratory services.

By Wendy Daigle • October 20, 2025

Effective communication in laboratory outreach hinges on understanding what to share, who needs to hear it, and how urgently it must be conveyed.

By Jane Hermansen • September 22, 2025

Launch or refresh your lab newsletter with five key steps to engage, inform, and build stronger connections with your audience.

By Jane Hermansen • August 18, 2025

The laboratory test catalog is no longer just a reference list — it’s a strategic asset. By expanding its content, laboratories can improve satisfaction and experience.

By Ellen Dijkman Dulkes • July 21, 2025

When introducing a new initiative in the medical laboratory environment, effective change management is essential.

By Jane Hermansen • June 23, 2025

Learn the five elements essential to successfully implementing a complex outreach program project and what is at risk if you miss an element.

By Jane Hermansen • May 19, 2025

Communication is a critical component of success. Laboratory outreach leaders can foster truly effective communication with five simple steps.

By Brianne Newton, MS, MT(ASCP) • April 21, 2025

Despite our best efforts, customer service failures do happen, but good service recovery tools can turn failures into positive customer experiences.

By Ellen Dijkman Dulkes • March 24, 2025

Excellent customer service flows from three foundational elements: organizational alignment, engaged employees, and the right systems and facilities.

By Jane Hermansen • February 17, 2025

Surveys are crucial for strengthening laboratory operations. Get insights for how to make them as effective as possible.

By Brianne Newton, MS, MT(ASCP) • January 20, 2025

A pathologist’s collaboration with the outreach team and referring physicians strengthens the program and provides the best service for patients.

By Ellen Dijkman Dulkes • December 23, 2024

With updates expected to federal compliance guidance for laboratories in 2025, now is a great time to revisit existing guidelines and plans.

By Jane Hermansen • November 18, 2024