Dimensions of Outreach

Mayo Clinic Laboratories’ Outreach Conference will be held Sept. 26–27, 2023, in Chicago. “Leveraging the Laboratory: Dimensions of Outreach” will provide innovative views into all aspects of health system laboratory outreach programs.

Learn from health system executives, industry experts, and hands-on managers how to harness your outreach program to position your organization for success in health care’s dynamic environment. You will learn how to extend your laboratory’s reach into the community, create strong internal and external relationships, and execute on competitive strategies to achieve outreach program success. Join your industry peers, learn through networking, and discover how to leverage your laboratory! 

Accessibility statement: The Mayo Clinic College of Medicine and Science (MCCMS) strives for inclusive learning and training environments.  If you experience or anticipate experiencing any disability related barriers, please contact Disability Access Services at MCCMS.DS@mayo.edu

Conference Information

Date: September 26–27, 2023

Location: InterContinental Chicago Magnificent Mile
505 N. Michigan Avenue
Chicago, Illinois 60611

Note: This program will be in person only and will not be livestreamed.

Presented by: Mayo Clinic Laboratories

Questions: Contact the Education Department at 800-533-1710 or 507-284-3156, or email mcleducation@mayo.edu.

View Video Presentations from the conference

Learning objectives

Upon completion of the conference, participants should be able to:

  • Develop and advance laboratory outreach strategy.
  • Establish a competitive advantage.
  • Refine outreach infrastructure areas.
  • Connect and share best practices with peers.


Tuesday, Sept. 26, 2023

7:30–8:30 a.m. | Registration and Breakfast

8:30–8:45 a.m. | Welcome

8:45–9:30 a.m. | Serving Patients Better: Trudie Milner, and Neal Kachalia

9:30–10:15 a.m. | Break and Exhibits

10:15–10:45 a.m. | Establishing a Competitive Advantage: Tony Bull

10:45–11:30 a.m. | Connecting with Customers: Nicholas Rambow

11:30–12:15 p.m. | Panel Discussion

12:15–1:15 p.m. | Lunch and Exhibits

1:15–2:30 p.m. | Laboratory Trends: Robert Michel

2:30–3 p.m. | Break and Exhibits

3–4 p.m. | Getting Things Done: Mary Jo Williamson

4–4:45 p.m. | Leadership: Henry Givray

4:45–6 p.m. | Reception

Wednesday, Sept. 27, 2023

7:30–8:30 a.m. | Registration and Breakfast

8:30–10 a.m. | Breakouts: Call Center Development, Designing Outreach Operations, or Coaching Salespeople

10–10:25 a.m. | Break and Exhibits

10:25–11:10 a.m. | Breakouts: Costing and Pricing, Billing, or Change Management

11:15–Noon | Breakouts: Marketing, Managing to Reimbursement, or Costing and Pricing

Noon–1 p.m. | Lunch and Exhibits

1–1:45 p.m. | Breakouts: Managing to Reimbursement, Phlebotomy, or Billing

1:50–2:35 p.m. | Breakouts: Best Practices, Phlebotomy, or Change Management

2:40–3:30 p.m. | Breakouts: Best Practices or Marketing



Course Directors

Jane Hermansen

Planning Committee

Ellen Dijkman Dulkes

Brianne Newton

Mayo Clinic Faculty

Mike Baisch

Pete Duda

Suzanne Ferguson

Linde Gove

Adeline Gwellem

Kelley Luedke

Jason Majorowicz

Mikaela Mitchell

Angie Reese-Davis

Andy Tofilon

Wendy Wegner

Mary Jo Williamson

Guest Faculty

Tony Bull

Henry Givray

Mike Hiltunen

Nilesh “Neal” Kachalia

Robert Michel

Trudie Milner

Nicholas Rambow



Mayo Clinic Laboratories is approved as a provider of continuing education programs in the Clinical Laboratory Sciences by the ASCLS P.A.C.E.® program. This program has been approved for a maximum of 11 P.A.C.E.® contact hour(s).

State of California

Mayo Clinic Laboratories is approved as a Continuing Education Accrediting Agency for Clinical Laboratory Sciences for the State of California. This program has been approved for 11 contact hour(s).

State of Florida

Mayo Clinic Laboratories is approved as a Continuing Education Accrediting Agency for the Clinical Laboratory Sciences for the State of Florida. Florida Board of Clinical Laboratory Personnel has designated this program for General credit. This program has been approved for 11 contact hour(s).

Intended Audience

The intended audience for this conference includes individuals from hospital laboratories such as administrators and directors, business managers, operations managers, outreach coordinators, phlebotomy managers, marketing representatives, laboratory managers, pathologists, and sales managers.


If you are interested in exhibiting at this conference, please email peterson.melissa@mayo.edu for additional information.